So is Fay as VSCO girl? Yes and no, according to her. вЂњ turn to VSCO because itвЂ™s a safe place to be creative and expressive,вЂќ she said. She uses the app in addition to YouTube and Instagram, but likes that it doesnвЂ™t track engagement like Instagram. Marla Fay is another vlogger with over 64,400 Instagram followers whose aesthetic is similar to Sydney SerenaвЂ™s and the VSCO archetype. вЂњI just like being creative and taking fun photos.вЂќ However, she does вЂњlove VSCO girlвЂ“themed things.вЂќ вЂњI honestly donвЂ™t take the term вЂVSCO girlвЂ™ too seriously, and I donвЂ™t like to put labels on myself,вЂќ she told me over email. They were both situated as вЂњI am going to do VSCO stuff for this video, which is not what I usually do.вЂќ So вЂ¦ is she a VSCO girl or not? However, she also posted two videos about undergoing a VSCO-girl transformation. Sydney Serena, a teen vlogger with over a million subscribers on YouTube and 515,000 on Instagram, uses and promotes her VSCO, and fits the VSCO aesthetic to a T. But as I was watching them, I was thinking, Wait, arenвЂ™t these chicks VSCO girls? TheyвЂ™re consistently framed as this is something I am not. These arenвЂ™t portrayed as parodies or a time of self-reflection. On YouTube, thousands of videos are dedicated to вЂњVSCO-girl transformation,вЂќ wherein a teen girl gives herself a VSCO makeover, donning Crocs or Birkenstocks and wrist scrunchies. This was added on August 30, three days after #sksksk first started trending (itвЂ™s still trending). (On Instagram, theyвЂ™ll post bikini pics and selfies.)Д«ut the concept of a VSCO girl extends far beyond its eponymous app itвЂ™s so popular on TikTok that the app has a dedicated VSCO-girl filter, which includes a water bottle decorated with stickers and a side ponytail tied with several scrunchies. link in bio to watch the video рџ¤“ДЄ post shared by Sydney Serena on at 10:23am PDTД«ecause VSCO allows users to upload to a social media feed without likes or comments, it functions as a more low-pressure Instagram, essentially, where many VSCO girls will post things that may not get good engagement on their Instagram grid: inspirational quotes, GIFs of themselves dancing while driving in a convertible, and carefully filtered photos of their Hydro Flasks. We threw a vsco girl sleepover cuz itвЂ™s vsco girl szn babyyyy. As parodied in a TikTok that recently went viral, a stereotypical VSCO girl canвЂ™t go more than five breaths without saying вЂњand I oopвЂќ - a reference to a video of the drag queen Jasmine Masters, used to express surprise - or вЂњsksksksksk,вЂќ which is meant to represent excitement, sort of like вЂњOMG,вЂќ and pronounced, well, phonetically: like вЂњskiвЂќ without the вЂњi.вЂќ ThereвЂ™s also a signature VSCO-girl vernacular. They love taking photos in nature and engage with sustainability in ways that match their aesthetic - they use reusable metal straws, but also disposable cameras (the OG VSCO filter). And the VSCO girl has a set uniform as well: Brandy Melville crop tops and oversize tees that eclipse oneвЂ™s jean shorts, scrunchies, a perpetually dewy face courtesy of Mario Badescu facial sprays, Pura Vida puka-shell bracelets, a FjГ¤llrГ¤ven backpack, and a sticker-covered Hydro Flask water bottle.

The name comes from VSCO, a popular photo-editing app, known for its dreamy вЂњis that a film camera?вЂќ filters. It has a hyperspecific set of associations and aesthetics. The VSCO girl is both a person and a meme, blandly aspirational to many, but also the subject of pointed parody. IвЂ™d sum it up as вЂњmanic pixie ecowarrior,вЂќ though a teen I know described the archetype more bluntly - as вЂњannoying, white hopeless romantics.вЂќ In recent months, the VSCO girl has become inescapable in certain corners of the internet - mainly those that teens flock to, like YouTube and TikTok - and made its way into established outlets like the New York Times and BuzzFeed News. вЂќ But gun to my head, I would probably use my last breath to say that I am 24 years old and I should not feel this ancient because of an internet trend.

Gun to my head, if I had to sum up what a вЂњVSCO girlвЂќ is in one word, it would be вЂњ basic.

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